digital marketing course in telugu

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Introduction to Digital Marketing course

  • Understanding the digital marketing ecosystem.
  • The evolution of digital marketing.
  • Differences between traditional and digital marketing.

2. Content Marketing

  • Strategies for creating engaging content.
  • Content distribution channels.
  • Blogging, video marketing, and podcasts.

3. Search Engine Optimization (SEO)

  • On-page and off-page SEO techniques.
  • Keyword research and its importance.
  • Understanding Google algorithms and ranking factors.
  • Link building and SEO tools.

4. Social Media Marketing

  • Utilizing platforms like Facebook, Instagram, Twitter, LinkedIn.
  • Social media strategies and best practices.
  • Paid advertising on social media (Facebook Ads, Instagram Ads, LinkedIn Ads).

5. Pay-Per-Click (PPC) Advertising

  • Google Ads and Bing Ads.
  • Creating effective PPC campaigns.
  • Understanding Quality Score and Ad Rank.

6. Email Marketing

  • Building an email list.
  • Crafting effective email campaigns.
  • Analyzing email performance metrics.

7. Analytics and Data-Driven Marketing

  • Introduction to Google Analytics.
  • Understanding key metrics: traffic, conversions, bounce rate.
  • A/B testing and optimization.

8. Affiliate Marketing

  • How affiliate marketing works.
  • Choosing the right affiliate networks.
  • Strategies to maximize affiliate revenue.

9. Influencer Marketing

  • Identifying and collaborating with influencers.
  • Measuring the impact of influencer campaigns.
  • Building long-term relationships with influencers.

10. Mobile Marketing

  • Mobile SEO and app marketing.
  • SMS and push notifications.
  • Mobile advertising strategies.

11. E-commerce Marketing

  • Strategies for selling online.
  • Understanding the customer journey in e-commerce.
  • Conversion rate optimization (CRO) for e-commerce sites.

12. Digital Marketing Strategy and Planning

  • Crafting a comprehensive digital marketing strategy.
  • Budgeting and resource allocation.
  • Tracking ROI and key performance indicato

Published date: 2024/08/28
  • Location: Hyderabad, Telangana, India